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2002 - 2003 Catalog (Archived)
Course Descriptions for MRKG


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MRKG 1291   Special Topics in Business Marketing and Marketing Management (2)
This is a WECM course number.
Prerequisite: Successful completion of all Internet Development Technologies core curricula, and concurrent enrollment in specialization track, or demonstrated competence approved by program director.
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. (2 Lec.)

MRKG 1311   Principles Of Marketing (3)
This is a WECM course number. Former course prefix/number MRKT 2370.
Prerequisite: None.
Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)

MRKG 1366   Practicum (or Field Experience) - Business Marketing and Marketing Management (3)
This is a WECM course number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
A basic or intermediate type of non-health professions work-based instruction that provides basic career exploration or helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. The emphasis is on practical work experience. Indirect supervision is provided by the work supervisor. A practicum may be a paid or unpaid learning experience. (1 Lec., 20 Ext.)

MRKG 1380   Cooperative Education - Business Marketing and Marketing Management (3)
This is a WECM course number. Former course prefix/number ITNW 1370.
Prerequisite: Instructor approval prior to enrollment.
An intermediate or advanced course with lecture and work-based instruction that helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. Indirect supervision is provided by the work supervisor while the lecture is provided by the college faculty or by other individuals under the supervision of the educational institution. Cooperative education may be a paid or unpaid learning experience. (1 Lec., 14 Ext.)

MRKG 1381   Cooperative Education - Business Marketing And Marketing Management (3)
This is a WECM course number. Former course prefix/number MRKT 7371.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
An intermediate or advanced course with lecture and work-based instruction that helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. Indirect supervision is provided by the work supervisor while the lecture is provided by the college faculty or by other individuals under the supervision of the educational institution. Cooperative education may be a paid or unpaid learning experience. (1 Lec., 15 Ext.)

MRKG 2366   Practicum (or Field Experience) - Business Marketing and Marketing Management (3)
This is a WECM course number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student’s general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary. (1 Lec., 20 Ext.)

MRKG 2381   Cooperative Education - Business Marketing And Marketing Management (3)
This is a WECM course number. Former course prefix/number MRKT 7372.
Prerequisite: Previous credit in MRKG 1381, or completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
An intermediate or advanced course with lecture and work-based instruction that helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. Indirect supervision is provided by the work supervisor while the lecture is provided by the college faculty or by other individuals under the supervision of the educational institution. Cooperative education may be a paid or unpaid learning experience. (1 Lec., 15 Ext.)

Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.

WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.


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