Cedar Valley College - Degree Plans - Marketing Careers

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2002 - 2003 Catalog (Archived)
Degree Plans
Marketing Careers
Business Marketing AAS

Catalog Table of Contents

	Associate in Applied Sciences Degrees

		Associate in Applied Sciences Degree
		Course Descriptions
		Degree Plans (by Location)
		Degree Plans (by Subject)

DCCCD Core Curriculum

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Back to Marketing Careers

MARKETING CAREERS -- BUSINESS MARKETING

Brookhaven and Cedar Valley only

(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)

(Students pursuing this AAS program are required to meet all TASP requirements.)

Degree Plan Code: AAS.MRKT.BUSINESS

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

BMGT 1302	Principles of Retailing	3
BMGT 1303	Principles of Management	3
BUSI 1301	Introduction to Business	3
ENGL 1301	Composition I	3
+Elective	Humanities/Fine Arts	3
++Elective		3
		18

SEMESTER II

BMGT 1333	Principles of Selling	3
ECON 2301	Principles of Economics I	3
ENGL 1302	Composition II	3
+++MATH	OR	3
POFT 1321	Business Math AND	(3)
++++Elective	Natural Science	(3-4)
SPCH 1311	Introduction to Speech Communication	3
		15-19

SEMESTER III

MRKG 1311	Principles of Marketing	3
ITSC 1401	Introduction to Computers OR	4
ITSC 1413	Internet/Web Page Development	(4)
MRKG 1381	Cooperative Education - Business Marketing and Marketing Management	3
ACCT 2301	Principles of Accounting I OR	3
ACCT 2401	Principles of Accounting I OR	(4)
ACNT 1303	Introduction to Accounting I	(3)
PSYC 2302	Applied Psychology OR	3
PSYC 2301	Introduction to Psychology	(3)
		16-17

SEMESTER IV

BMGT 1349	Advertising and Sales Promotion	3
HRPO 1301	Customer Relations	3
MRKG 2381	Cooperative Education-Business Marketing Management	3
ECON 2302	Principles of Economics II	3
HRPO 2307	Organizational Behavior	3
HRPO 2301	Human Resources Management	3
		18

Minimum Hours Required

67-72

+Elective - Humanities/Fine Arts elective must be selected from the following: DCCCD approved list:
Any Arts (except 1170), Cultural Studies 2370, Dance, Drama, (except 1121) English 2321, 2322, 2323, 2326, 2327, 2328, 2331, 2332, 2333, 2342, or 2343, Spanish, French, German, Greek, Japanese, Latin, Portuguese, Humanities, Music (except 9176), Philosophy, Photography, Religion, and American Sign Language.

++Elective - Students may take any 3 credit college level course to satisfy this elective.

+++MATH - Students must select any 3 credit MATH course from DCCCD approval list.

++++Elective - Natural Science elective must be at least 3 credit hours selected from Biology, Chemistry, Ecology, Geology or Physics.