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         Degree Plans (by Subject)  Degree Plans (by Subject)
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Degree Plans - Marketing Careers - Business Marketing AAS (Archived)

MARKETING CAREERS -- BUSINESS MARKETING

Brookhaven and Cedar Valley only

(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)

(Students pursuing this AAS program are required to meet all TASP requirements.)

Degree Plan Code: AAS.MRKT.BUSINESS

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

BMGT 1302 Principles of Retailing 3
BMGT 1303 Principles of Management 3
BUSI 1301 Introduction to Business 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3
++Elective 3
18

SEMESTER II

BMGT 1333 Principles of Selling 3
ECON 2301 Principles of Economics I 3
ENGL 1302 Composition II 3
+++MATH OR 3
POFT 1321 Business Math AND (3)
++++Elective Natural Science (3-4)
SPCH 1311 Introduction to Speech Communication 3
15-19

SEMESTER III

MRKG 1311 Principles of Marketing 3
ITSC 1401 Introduction to Computers OR 4
ITSC 1413 Internet/Web Page Development (4)
MRKG 1381 Cooperative Education - Business Marketing and Marketing Management 3
ACCT 2301 Principles of Accounting I OR 3
ACCT 2401 Principles of Accounting I OR (4)
ACNT 1303 Introduction to Accounting I (3)
PSYC 2302 Applied Psychology OR 3
PSYC 2301 Introduction to Psychology (3)
16-17

SEMESTER IV

BMGT 1349 Advertising and Sales Promotion 3
HRPO 1301 Customer Relations 3
MRKG 2381 Cooperative Education-Business Marketing Management 3
ECON 2302 Principles of Economics II 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
18
Minimum Hours Required 67-72

+Elective - Humanities/Fine Arts elective must be selected from the following: DCCCD approved list:
Any Arts (except 1170), Cultural Studies 2370, Dance, Drama, (except 1121) English 2321, 2322, 2323, 2326, 2327, 2328, 2331, 2332, 2333, 2342, or 2343, Spanish, French, German, Greek, Japanese, Latin, Portuguese, Humanities, Music (except 9176), Philosophy, Photography, Religion, and American Sign Language.

++Elective - Students may take any 3 credit college level course to satisfy this elective.

+++MATH - Students must select any 3 credit MATH course from DCCCD approval list.

++++Elective - Natural Science elective must be at least 3 credit hours selected from Biology, Chemistry, Ecology, Geology or Physics.

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