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2002 - 2003 Catalog (Archived)
Course Descriptions for MRKG
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MRKG 1311 Principles Of Marketing (3)
This is a WECM course number. Former course prefix/number MRKT 2370.
Prerequisite: None.
Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)
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MRKG 1381 Cooperative Education - Business Marketing And Marketing Management (3)
This is a WECM course number. Former course prefix/number MRKT 7371.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
An intermediate or advanced course with lecture and work-based instruction that helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. Indirect supervision is provided by the work supervisor while the lecture is provided by the college faculty or by other individuals under the supervision of the educational institution. Cooperative education may be a paid or unpaid learning experience. (1 Lec., 15 Ext.)
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MRKG 2312 e-Commerce (3) New course added April 17, 2003
This is a WECM course number.
Prerequisite: Integrated Software Applications I.
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
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