MARKETING CAREERS -- BUSINESS MARKETING
Brookhaven and Cedar Valley only
(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)
(Students pursuing this AAS program are required to meet all TASP requirements.)
Degree Plan Code: AAS.MRKT.BUSINESS
The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.
| CREDIT HOURS |
SEMESTER I
| MRKG 1311 | Principles of Marketing | 3 |
| BMGT 1303 | Principles of Management | 3 |
| BUSI 1301 | Introduction to Business | 3 |
| ENGL 1301 | Composition I | 3 |
| +Elective | Humanities/Fine Arts | 3 |
| Elective | 3 | |
| 18 |
SEMESTER II
| MRKG 1302 | Principles of Marketing | 3 |
| ECON 2301 | Principles of Economics I | 3 |
| ENGL 1302 | Composition II | 3 |
| MATH | Any three-credit course with MATH rubric OR | 3 |
| POFT 1321 | Business Math AND | (3) |
| ++Elective | Natural Science | (3-4) |
| SPCH 1311 | Introduction to Speech Communication | 3 |
| 15-19 |
SEMESTER III
| MRKG 2333 | Principles of Selling | 3 |
| ITSC 1401 | Introduction to Computers OR | 4 |
| ITSC 1413 | Internet/Web Page Development | (4) |
| MRKG 1381 | Cooperative Education - Business Marketing and Marketing Management | 3 |
| ACCT 2301 | Principles of Accounting I OR | 3 |
| ACCT 2401 | Principles of Accounting I OR | (4) |
| ACNT 1303 | Introduction to Accounting I | (3) |
| PSYC 2302 | Applied Psychology OR | 3 |
| PSYC 2301 | Introduction to Psychology | (3) |
| 16-17 |
SEMESTER IV
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 1301 | Customer Relations | 3 |
| MRKG 2381 | Cooperative Education-Business Marketing Management | 3 |
| ECON 2302 | Principles of Economics II | 3 |
| HRPO 2307 | Organizational Behavior | 3 |
| HRPO 2301 | Human Resources Management | 3 |
| 18 |
| Minimum Hours Required | 67-72 |
+Elective - must be selected from any three-credit hour course contained in the DCCCD approved list for Humanities/Fine Arts.
++Elective - must be selected from any three- or four-credit course in the DCCCD approved list for Natural Sciences.