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2003 - 2004 Catalog (Archived)
Degree Plans
Marketing Careers
Business Marketing AAS

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Associate in Applied Sciences Degrees
   Associate in Applied Sciences Degree
   Associate in Arts/Associate in Sciences Degrees
   Course Descriptions
   Degree Plans (by Location)
   Degree Plans (by Subject)
   Emphasis Degrees
   Field of Study Degrees
   Transfer Degree
DCCCD Core Curriculum
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MARKETING CAREERS -- BUSINESS MARKETING

Brookhaven and Cedar Valley only

(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)

(Students pursuing this AAS program are required to meet all TASP requirements.)

Degree Plan Code: AAS.MRKT.BUSINESS

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

MRKG 1311 Principles of Marketing 3
BMGT 1303 Principles of Management 3
BUSI 1301 Introduction to Business 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3
Elective 3
18

SEMESTER II

MRKG 1302 Principles of Marketing 3
ECON 2301 Principles of Economics I 3
ENGL 1302 Composition II 3
MATH Any three-credit course with MATH rubric OR 3
POFT 1321 Business Math AND (3)
++Elective Natural Science (3-4)
SPCH 1311 Introduction to Speech Communication 3
15-19

SEMESTER III

MRKG 2333 Principles of Selling 3
ITSC 1401 Introduction to Computers OR 4
ITSC 1413 Internet/Web Page Development (4)
MRKG 1381 Cooperative Education - Business Marketing and Marketing Management 3
ACCT 2301 Principles of Accounting I OR 3
ACCT 2401 Principles of Accounting I OR (4)
ACNT 1303 Introduction to Accounting I (3)
PSYC 2302 Applied Psychology OR 3
PSYC 2301 Introduction to Psychology (3)
16-17

SEMESTER IV

MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relations 3
MRKG 2381 Cooperative Education-Business Marketing Management 3
ECON 2302 Principles of Economics II 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
18
Minimum Hours Required 67-72

+Elective - must be selected from any three-credit hour course contained in the DCCCD approved list for Humanities/Fine Arts.

++Elective - must be selected from any three- or four-credit course in the DCCCD approved list for Natural Sciences.

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