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Degree Plans - Marketing Careers - Fashion Marketing AAS (Archived)

MARKETING CAREERS -- FASHION MARKETING

Brookhaven only

(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)

(Students pursuing this AAS program are required to meet all TASP requirements.)

Degree Plan Code: AAS.MRKT.FASHION

This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.

CREDIT HOURS

SEMESTER I

MRKG 1311 Principles of Marketing 3
FSHD 1302 Introduction to Fashion 3
BUSI 1301 Introduction to Business 3
ENGL 1301 Composition I 3
MATH 1324 Mathematics for Business and Economics OR 3
POFT 1321 Business Mathematics AND (3)
++Elective Natural Science (3-4)
15-19

SEMESTER II

MRKG 1302 Principles of Retailing 3
FSHN 1342 Visual Merchandising 3
FSHN 1301 Textiles 3
PSYC 2302 Applied Psychology OR 3
PSYC 2301 Introduction to Psychology (3)
ENGL 1302 Composition II 3
SPCH 1311 Introduction to Speech Communication 3
18

SEMESTER III

MRKG 2333 Principles of Selling 3
ITSC 1401 Introduction to Computers OR 4
ITSC 1413 Internet/Web Page Development (4)
FSHD 1308 Fashion Trends 3
FSHN 1212 Apparel and Accessories Marketing Operations 2
FSHN 1382 Cooperative Education - Fashion Merchandising OR 3
FSHN 1366 Practicum (or Field Experience) - Fashion Merchandising (3)
15

SEMESTER IV

FSHN 2303 Fashion Buying 3
MRKG 1301 Customer Relations 3
FSHN 2382 Cooperative Education-Fashion Merchandising OR 3
FSHN 2366 Practicum (or Field Experience) - Fashion Merchandising (3)
ARTS 1301 Art Appreciation OR 3
HUMA 1301 Introduction to the Humanities (3)
ACCT 2401 Principles of Accounting I OR (4)
ACNT 1303 Introduction to Accounting I (3)
+Elective 1-3
16-19
Minimum Hours Required 64-71

+Electives - May be selected from the following:

BUSI 2301 Business Law 3
BMGT 1303 Principles of Management 3
ECON 1301 Principles of Economics I 3
FSHD 1233 Fashion Study Tour 2
FSHD 1318 Apparel Computer Systems 3
FSHN 1191 Special Topics in Apparel and Accessories Marketing Operations, General 1
FSHN 1391 Special Topics in Apparel and Accessories Marketing Operations, General 3
MRKG 2349 Advertising and Sales Promotion 3

++Electives - Must be selected from any three- or four-credit DCCCD Approved Natural Science list.
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