MRKG 1291 Special Topics in Business Marketing and Marketing Management (2)
This is a WECM course number.
Prerequisite: Successful completion of all Internet Development Technologies core curricula, and concurrent enrollment in specialization track, or demonstrated competence approved by program director.
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. (2 Lec.)
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MRKG 1301 Customer Relations (3) New course added May 23, 2003
This is a WECM course number. Former course prefix/number HRPO 1301.
Prerequisite: None.
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student. (3 Lec.)
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MRKG 1302 Principles of Retailing (3) New course added May 23, 2003
This is a WECM course number. Former course prefix/number BMGT 1302.
Prerequisite: None.
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. (3 Lec.)
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MRKG 1311 Principles Of Marketing (3)
This is a WECM course number. Former course prefix/number MRKT 2370.
Prerequisite: None.
Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)
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MRKG 1366 Practicum (or Field Experience) - Business Marketing and Marketing Management (3)
This is a WECM course number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
A basic or intermediate type of non-health professions work-based instruction that provides basic career exploration or helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. The emphasis is on practical work experience. Indirect supervision is provided by the work supervisor. A practicum may be a paid or unpaid learning experience. (1 Lec., 20 Ext.)
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MRKG 1381 Cooperative Education - Business Marketing And Marketing Management (3)
This is a WECM course number. Former course prefix/number MRKT 7371.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
An intermediate or advanced course with lecture and work-based instruction that helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. Indirect supervision is provided by the work supervisor while the lecture is provided by the college faculty or by other individuals under the supervision of the educational institution. Cooperative education may be a paid or unpaid learning experience. (1 Lec., 15 Ext.)
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MRKG 2312 e-Commerce (3)
This is a WECM course number.
Prerequisite: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs.
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)
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MRKG 2333 Principles of Selling (3) New course added May 23, 2003
This is a WECM course number. Former course prefix/number BMGT 1333.
Prerequisite: None.
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
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MRKG 2348 Marketing Research and Strategies (3)
This is a WECM course number. Former course prefix/number BMGT 1348.
Prerequisite: None.
Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.)
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MRKG 2349 Advertising and Sales Promotion (3) New course added May 23, 2003
This is a WECM course number. Former course prefix/number BMGT 1349.
Prerequisite: None.
Introduction to the advertising principles, practices, and multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)
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MRKG 2366 Practicum (or Field Experience) - Business Marketing and Marketing Management (3)
This is a WECM course number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student’s general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary. (1 Lec., 20 Ext.)
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MRKG 2381 Cooperative Education - Business Marketing And Marketing Management (3)
This is a WECM course number. Former course prefix/number MRKT 7372.
Prerequisite: Previous credit in MRKG 1381, or completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
An intermediate or advanced course with lecture and work-based instruction that helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. Indirect supervision is provided by the work supervisor while the lecture is provided by the college faculty or by other individuals under the supervision of the educational institution. Cooperative education may be a paid or unpaid learning experience. (1 Lec., 15 Ext.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.