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2004 - 2005 / 2005 - 2006 Catalog
2004-2005 Catalog Year (Archived)
Degree Plans
Marketing Careers
Sales Marketing Associate Certificate

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Back to Marketing Careers

This is a new award effective Fall 2004.

MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE

Brookhaven and Cedar Valley only

(Certificate)

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.SALES

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
MRKG 1301 Customer Relations 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking (3)
9

SEMESTER II

MRKG 1311 Principles of Marketing 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
9
Minimum Hours Required 18
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