MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE
Brookhaven and Cedar Valley only
(Certificate)
Degree Plan Code: C1.MRKT.SALES
This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.
| CREDIT HOURS |
SEMESTER I
| MRKG 1302 | Principles of Retailing | 3 |
| MRKG 1301 | Customer Relations | 3 |
| SPCH 1311 | Introduction to Speech Communication OR | 3 |
| SPCH 1315 | Fundamentals of Public Speaking OR | (3) |
| POFT 2312 | Business Correspondence and Communication | (3) |
| 9 |
SEMESTER II
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| 9 |
| Minimum Hours Required | 18 |