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Degree Plans - Internet Development Technologies - Internet Marketing Certificate (Archived)

INTERNET DEVELOPMENT TECHNOLOGIES -- INTERNET MARKETING

El Centro only

(Certificate)

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.IDT.MRKT.06

This certificate provides training in online web marketing solutions that are prevalent in today's business environment. Areas of study include project analysis and design, marketing research, and managing web site development projects.

Prerequisites: A working knowledge and understanding of personal computers and operating systems obtained in ITSC 1401 or BCIS 1405 or COSC 1300 or equivalent experience approved by Information Technology personnel.

CREDIT HOURS

SEMESTER I

ITSE 2413 Web Authoring OR 4
IMED 1416 Web Page Design I (4)
INEW 2371 Web Analytics 3
ITSC 2435 Application Problem Solving 4
MRKG 1311 Principles of Marketing OR 3
MRKG 2312 e-Commerce (3)
14

SEMESTER II

ITSE 2409 Database Programming 4
IMED 2313 Project Analysis and Design 3
ITNW 1274 Managing Web Site Development Projects 2
BMGT 2347 Critical Thinking and Problem Solving OR 3
MRKG 2348 Marketing Research and Strategies OR (3)
BMGT 2341 Strategic Management (3)
Elective Any ARTC, ARTV, IMED, CPMT, ITCC, ITMC, INEW, ITSC, ITSE, ITNW, ITSW, ITSY, BCIS, ITMT, EECT, or COSC course 3-4
15-16
Minimum Required Hours 29-30
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