Course Descriptions for MRKG
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MRKG 1291 Special Topics in Business Marketing and Marketing Management (2) This is a WECM Course Number. Prerequisite: Successful completion of all Internet Development Technologies core curricula, and concurrent enrollment in specialization track, or demonstrated competence approved by program director. Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (2 Lec.) |
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MRKG 1301 Customer Relations (3) This is a WECM Course Number. Prerequisite: None. Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student. (3 Lec.) |
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MRKG 1302 Principles of Retailing (3) This is a WECM Course Number. Prerequisite: None. Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. (3 Lec.) |
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MRKG 1311 Principles Of Marketing (3) This is a WECM Course Number. Prerequisite: None. Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.) |
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MRKG 1366 Practicum (or Field Experience) - Marketing/Marketing Management, General (3) This is a WECM Course Number. Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. A basic or intermediate type of non-health professions work-based instruction that provides basic career exploration or helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. The emphasis is on practical work experience. Indirect supervision is provided by the work supervisor. A practicum may be a paid or unpaid learning experience. (1 Lec., 20 Ext.) |
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MRKG 1381 Cooperative Education - Marketing/Marketing Management, General (3) This is a WECM Course Number. Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.) |
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MRKG 1391 Special Topics in Business Marketing and Marketing Management (3) New course added May 17, 2005 This is a WECM Course Number. Prerequisite: None. Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.) |
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MRKG 2312 e-Commerce (3) This is a WECM Course Number. Prerequisite: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs. Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.) |
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MRKG 2333 Principles of Selling (3) This is a WECM Course Number. Prerequisite: None. Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.) |
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MRKG 2348 Marketing Research and Strategies (3) This is a WECM Course Number. Prerequisite: None. Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.) |
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MRKG 2349 Advertising and Sales Promotion (3) This is a WECM Course Number. Prerequisite: None. Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.) |
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MRKG 2366 Practicum (or Field Experience) - Business Marketing and Marketing Management (3) This is a WECM Course Number. Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student''s general and technical course of study. The guided external experiences may be paid or unpaid. (1 Lec., 20 Ext.) |
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MRKG 2381 Cooperative Education - Marketing/Marketing Management, General (3) This is a WECM Course Number. Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.) |
Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.