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2006 - 2007 / 2007 - 2008 Catalog
2006-2007 Catalog Year (Archived)
Course Descriptions for MRKG
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MRKG 1302 Principles of Retailing (3)
This is a WECM Course Number.
Prerequisite: None.
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. (3 Lec.)
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MRKG 1311 Principles Of Marketing (3)
This is a WECM Course Number.
Prerequisite: None.
Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)
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MRKG 1381 Cooperative Education - Marketing/Marketing Management, General (3)
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
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MRKG 2312 e-Commerce (3)
This is a WECM Course Number.
Prerequisite: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs.
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
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