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IBUS 1354 International Marketing Management (3)
This is a WECM Course Number.
Prerequisite: None.
Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international export/import marketing plan. Research a firm's internal and direct/indirect external factors and develop a strategic approach in developing markets including such areas as advertising, publicity, e-commerce, trade shows, distributors, and/or sales representation. (3 Lec.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
