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2006 - 2007 / 2007 - 2008 Catalog
2007-2008 Catalog Year (Archived)
Course Descriptions for JOUR 2327

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JOUR 2327   Principles of Advertising (3)
The Texas Common Course Number is COMM 2327.
Prerequisite: None.
Fundamentals of advertising, including advertising appeals, print and broadcast copy writing, and design and selection of media will be covered. Typography as it relates to advertising is stressed. The course will provide students with the concepts they will need to go into the advertising field and into advanced advertising courses. (3 Lec.)
Coordinating Board Academic Approval Number 0909035106

Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.

WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.

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