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2006 - 2007 / 2007 - 2008 Catalog
2007-2008 Catalog Year (Archived)
Course Descriptions for AVIM 2339
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AVIM 2339 Aviation Marketing (3)
This is a WECM Course Number.
Prerequisite: None.
A study of the significance and functions of airline marketing including market research, sales, advertising and promotion, traffic demand analysis, and price determination theory. (3 Lec.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
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