MRKG 1301 Customer Relations (3)
This is a WECM Course Number.
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student. (3 Lec.)
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MRKG 1302 Principles of Retailing (3)
This is a WECM Course Number.
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. (3 Lec.)
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MRKG 1311 Principles Of Marketing (3)
This is a WECM Course Number.
Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)
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MRKG 1366 Practicum (or Field Experience) - Marketing/Marketing Management,
General (3)
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
A basic or intermediate type of non-health professions work-based instruction focusing on practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The emphasis is on practical work experience. Indirect supervision is provided by the work supervisor. A practicum may be paid or unpaid learning experience. (21 Ext.)
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MRKG 1381 Cooperative Education - Marketing/Marketing Management, General (3)
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
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MRKG 2333 Principles of Selling (3)
This is a WECM Course Number.
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
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MRKG 2349 Advertising and Sales Promotion (3)
This is a WECM Course Number.
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)
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MRKG 2381 Cooperative Education - Marketing/Marketing Management, General (3)
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
