MARKETING CAREERS - BUSINESS MARKETING
Brookhaven and Cedar Valley only
(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)
Degree Plan Code: AAS.MRKT.BUSINESS
The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.
| CREDIT HOURS |
SEMESTER I
| MRKG 1302 | Principles of Retailing | 3 |
| BMGT 1327 | Principles of Management | 3 |
| BUSI 1301 | Introduction to Business | 3 |
| ENGL 1301 | Composition I | 3 |
| +Elective | Humanities/Fine Arts | 3 |
| +++Elective | 3 | |
| 18 |
SEMESTER II
| MRKG 2333 | Principles of Selling | 3 |
| ECON 2301 | Principles of Economics I | 3 |
| ENGL 1302 | Composition II | 3 |
| MATH | Any course with MATH rubric OR | 3 |
| POFT 1321 | Business Math AND | (3) |
| ++Elective | Natural Science | (4) |
| SPCH 1311 | Introduction to Speech Communication OR | 3 |
| SPCH 1315 | Fundamentals of Public Speaking | (3) |
| 15-19 |
SEMESTER III
| MRKG 1311 | Principles of Marketing | 3 |
| ITSC 1401 | Introduction to Computers OR | 4 |
| COSC 1300 | Computer Literacy OR | (3) |
| COSC XXXX | Higher level COSC course | (3-4) |
| MRKG 1381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| ACCT 2301 | Principles of Accounting I OR | 3 |
| ACCT 2401 | Principles of Accounting I OR | (4) |
| ACNT 1303 | Introduction to Accounting I | (3) |
| PSYC 2302 | Applied Psychology OR | 3 |
| PSYC 2301 | Introduction to Psychology | (3) |
| 15-17 |
SEMESTER IV
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 1301 | Customer Relations | 3 |
| MRKG 2381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| ECON 2302 | Principles of Economics II | 3 |
| HRPO 2307 | Organizational Behavior | 3 |
| HRPO 2301 | Human Resources Management | 3 |
| 18 |
| Minimum Hours Required | 66-72 |
+Humanities/Fine Arts Elective - must be selected from the DCCCD Core Curriculum for Humanities/Fine Arts.
++Natural Sciences Elective - must be selected from the DCCCD Core Curriculum for Natural Science.
+++Elective - may be selected from the following:
| IBUS 1305 | Introduction to International Business and Trade | 3 |
| IBUS 1354 | International Marketing Management | 3 |
| BUSI 1307 | Personal Finance | 3 |
| BUSI 2301 | Business Law | 3 |
| MRKG 2312 | e-Commerce | 3 |
OR any other three-credit college level course not used to satisfy any other requirement of this award.