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2010 - 2011 Catalog (Archived)
Course Descriptions for MRKG
Course Description Index | Student Services | Degree Plans
Course Description Help Screen
MRKG 1301 (3 Credit Hours)
Offered at BHC, CVC, ECC.
Customer Relationship Management
This is a WECM Course Number.
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)
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MRKG 1302 (3 Credit Hours)
Offered at BHC, CVC, ECC, MVC.
Principles of Retailing
This is a WECM Course Number.
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)
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MRKG 1311 (3 Credit Hours)
Offered at BHC, CVC, ECC, MVC, NLC, RLC.
Principles Of Marketing
This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
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MRKG 1366 (3 Credit Hours)
Offered at BHC, CVC, ECC.
Practicum (or Field Experience) - Marketing/Marketing Management,
General
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: A basic or intermediate type of non-health professions work-based instruction focusing on practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The emphasis is on practical work experience. Indirect supervision is provided by the work supervisor. A practicum may be paid or unpaid learning experience. (21 Ext.)
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MRKG 1381 (3 Credit Hours)
Offered at BHC, CVC, ECC.
Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
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MRKG 2333 (3 Credit Hours)
Offered at BHC, CVC, ECC, RLC.
Principles of Selling
This is a WECM Course Number.
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
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MRKG 2349 (3 Credit Hours)
Offered at BHC, CVC, ECC.
Advertising and Sales Promotion
This is a WECM Course Number.
Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)
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MRKG 2366 (3 Credit Hours)
Offered at BHC, ECC.
Practicum (or Field Experience) - Business Marketing and Marketing Management
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student's general and technical course of study. The guided external experiences may be paid or unpaid. (1 Lec., 20 Ext.)
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MRKG 2381 (3 Credit Hours)
Offered at BHC, CVC, RLC.
Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
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