Cedar Valley College - Degree Plans - Marketing Careers

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2010 - 2011 Catalog (Archived)
Degree Plans
Marketing Careers
Business Marketing AAS

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MARKETING CAREERS - BUSINESS MARKETING

(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)

Brookhaven and Cedar Valley only

Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.

Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.BUSINESS

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

MRKG 1302	Principles of Retailing	3
BMGT 1327	Principles of Management	3
BUSI 1301	Introduction to Business	3
ENGL 1301	Composition I	3
+Elective	Humanities/Fine Arts	3
+++Elective		3
		18

SEMESTER II

MRKG 2333	Principles of Selling	3
ECON 2301	Principles of Economics I	3
ENGL 1302	Composition II	3
MATH	Any course with MATH rubric OR	3
POFT 1321	Business Math AND	(3)
++Elective	Natural Science	(4)
SPCH 1311	Introduction to Speech Communication OR	3
SPCH 1315	Fundamentals of Public Speaking	(3)
		15-19

SEMESTER III

MRKG 1311	Principles of Marketing	3
ITSC 1401	Introduction to Computers OR	4
COSC 1300	Computer Literacy OR	(3)
COSC XXXX	Higher level COSC course	(3-4)
MRKG 1381	Cooperative Education - Marketing/Marketing Management, General	3
ACCT 2301	Principles of Accounting I OR	3
ACCT 2401	Principles of Accounting I OR	(4)
ACNT 1303	Introduction to Accounting I	(3)
PSYC 2302	Applied Psychology OR	3
PSYC 2301	Introduction to Psychology	(3)
		15-17

SEMESTER IV

MRKG 2349	Advertising and Sales Promotion	3
MRKG 1301	Customer Relationship Management	3
MRKG 2381	Cooperative Education - Marketing/Marketing Management, General	3
ECON 2302	Principles of Economics II	3
HRPO 2307	Organizational Behavior	3
HRPO 2301	Human Resources Management	3
		18

Minimum Hours Required

66-72

+Humanities/Fine Arts Elective - must be selected from the DCCCD Core Curriculum for Humanities/Fine Arts.

++Natural Sciences Elective - must be selected from the DCCCD Core Curriculum for Natural Science.

+++Elective - may be selected from the following:

IBUS 1305	Introduction to International Business and Trade	3
IBUS 1354	International Marketing Management	3
BUSI 1307	Personal Finance	3
BUSI 2301	Business Law	3
MRKG 2312	e-Commerce Marketing	3

OR any other three-credit college level course not used to satisfy any other requirement of this award.