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2010 - 2011 Catalog (Archived)
Course Descriptions for MRKG
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MRKG 1302 (3 Credit Hours)
Offered at BHC, CVC, ECC, MVC.
Principles of Retailing
This is a WECM Course Number.
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)
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MRKG 1311 (3 Credit Hours)
Offered at BHC, CVC, ECC, MVC, NLC, RLC.
Principles Of Marketing
This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
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Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
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