Course Descriptions for COMM 2327

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COMM 2327 (3 Credit Hours) New course added April 28, 2010
Offered at BHC, EFC, NLC, RLC.

Principles of Advertising
This is a Texas Common Course Number.
Course Description: Fundamentals of advertising, including advertising appeals, print and broadcast copy writing, and design and selection of media will be covered. Typography as it relates to advertising is stressed. The course will provide students with the concepts they will need to go into the advertising field and into advanced advertising courses. (3 Lec.)
Coordinating Board Academic Approval Number 0909035106

Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.

WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.

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