Course Descriptions for MRKG
Course Description Index | Student Services | Degree Plans
Course Description Help Screen
MRKG 1311 (3 Credit Hours)
Offered at BHC, CVC, ECC, MVC, NLC, RLC.
Principles Of Marketing
This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
|
MRKG 2312 (3 Credit Hours)
Offered at EFC, ECC, RLC.
e-Commerce Marketing
This is a WECM Course Number.
Prerequisite: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs.
Course Description: Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)
|
MRKG 2333 (3 Credit Hours)
Offered at BHC, CVC, ECC, RLC.
Principles of Selling
This is a WECM Course Number.
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
|
MRKG 2381 (3 Credit Hours)
Offered at BHC, CVC, RLC.
Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
|
Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.
