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Cedar Valley College > 2016 - 2017 Catalog > Course Descriptions for MRKG

2016 - 2017 Catalog
Course Descriptions for MRKG

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MRKG 1301 (3 Credit Hours)
Offered at BHC, CVC, ECC, NLC

Customer Relationship Management
This is a WECM Course Number.
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)

MRKG 1302 (3 Credit Hours)
Offered at BHC, CVC, ECC

Principles of Retailing
This is a WECM Course Number.
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)

MRKG 1311 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Principles Of Marketing
This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)

MRKG 1381 (3 Credit Hours)
Offered at BHC, CVC, ECC

Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)

MRKG 1391 (3 Credit Hours)
Offered at CVC, ECC

Special Topics in Business Marketing and Marketing Management
This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.)

MRKG 2333 (3 Credit Hours)
Offered at BHC, CVC, ECC

Principles of Selling
This is a WECM Course Number.
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)

MRKG 2349 (3 Credit Hours)
Offered at BHC, CVC, ECC

Advertising and Sales Promotion
This is a WECM Course Number.
Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)

MRKG 2381 (3 Credit Hours)
Offered at BHC, CVC

Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)


Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.

WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.

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