Course Number: MRKG 1301 (3 Credit Hours)
Offered at BHC, CVC, ECC, NLC, RLC
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)
Offered at BHC, CVC, ECC, NLC, RLC
Course Title: Customer Relationship Management
This is a WECM Course Number.Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)
Course Number: MRKG 1302 (3 Credit Hours)
Offered at BHC, CVC, ECC, RLC
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)
Offered at BHC, CVC, ECC, RLC
Course Title: Principles of Retailing
This is a WECM Course Number.Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)
Course Number: MRKG 1311 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC
Course Title: Principles Of Marketing
This is a WECM Course Number.Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
Course Number: MRKG 1381 (3 Credit Hours)
Offered at BHC, CVC, ECC, RLC
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
Offered at BHC, CVC, ECC, RLC
Course Title: Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
Course Number: MRKG 1391 (3 Credit Hours)
Offered at CVC, ECC
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.)
Offered at CVC, ECC
Course Title: Special Topics in Business Marketing and Marketing Management
This is a WECM Course Number.Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.)
Course Number: MRKG 2333 (3 Credit Hours)
Offered at BHC, CVC, ECC, RLC
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
Offered at BHC, CVC, ECC, RLC
Course Title: Principles of Selling
This is a WECM Course Number.Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
Course Number: MRKG 2349 (3 Credit Hours)
Offered at BHC, CVC, ECC, RLC
Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)
Offered at BHC, CVC, ECC, RLC
Course Title: Advertising and Sales Promotion
This is a WECM Course Number.Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)
Course Number: MRKG 2381 (3 Credit Hours)
Offered at BHC, CVC
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
Offered at BHC, CVC
Course Title: Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
ACGM (Lower-Division Academic Course Guide Manual) Courses
WECM (Workforce Education Course Manual) Courses
Designated by the Texas Higher Education Coordinating Board for general academic transfer among community, state, and technical colleges in Texas; and state public four-year colleges and universities as freshman and sophomore general education courses.
WECM (Workforce Education Course Manual) Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.
