(Level 1 Certificate)
NEW - January 1, 2020
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
Degree Plan Code: C1.MRKT.DIG.MEDIA
The Digital Media Marketing Specialist Certificate is a 24-credit hour program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| IMED 1301 | Introduction to Digital Media | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| Semester Total | 12 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| IMED 1345 | Interactive Digital Media I | 3 |
| MRKG 2312 | E-Commerce Marketing | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
| Semester Total | 12 | |
| Minimum Hours Required | 24 | |
|---|---|---|
+Specialty Elective - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| ARTC 1305 | Basic Graphic Design | 3 |
| BUSG 1302 | E-Business Management | 3 |
| BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
| BUSI 1301 | Business Principles | 3 |
| FSHN 1313 | Basic Color Theory and Application | 3 |
| IMED 1316 | Web Design I | 3 |
| IMED 2309 | Internet Commerce | 3 |
| ITSE 1301 | Web Design Tools | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 1381 | Cooperative Education-Marketing/Marketing Management, General | 3 |
(Level 1 Certificate)
NEW - January 1, 2020
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
Degree Plan Code: C1.MRKT.SALES/MRKT
The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1302 | Principles of Retailing | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
+Specialty Electives - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
| BUSI 1301 | Business Principles | 3 |
| FSHD 1308 | Fashion Trends | 3 |
| FSHN 2301 | Fashion Promotion | 3 |
| FSHN 2307 | Fashion Advertising | 3 |
| FSHN 2320 | Visual Merchandising | 3 |
| MRKG 1313 | Public Relations | 3 |
| MRKG 1371 | Sports Marketing | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
(Associate of Applied Science Degree)
- Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
Degree Plan Code: AAS.MRKT.FSHN.20
This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| FSHD 1302 | Introduction to Fashion | 3 |
| FSHN 1301 | Textiles | 3 |
| ENGL 1301 | Composition 1 | 3 |
| +Elective | Mathematics Elective | 3 |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1302 | Principles of Retailing | 3 |
| FSHN 1313 | Basic Color Theory and Application | 3 |
| FSHN 2320 | Visual Merchandising | 3 |
| PSYC 2301 | General Psychology OR | 3 |
| SOCI 1301 | Introduction to Sociology | (3) |
| SPCH 1311 | Introduction to Speech Communication OR | 3 |
| SPCH 1315 | Public Speaking | (3) |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1301 | Customer Relationship Management | 3 |
| FSHD 1308 | Fashion Trends | 3 |
| FSHN 1312 | Apparel and Accessories Marketing Operations | 3 |
| FSHN 1382 | Cooperative Education - Fashion Merchandising | 3 |
| ++Elective | Technical Elective (one or two courses) | 3 |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 2333 | Principles of Selling | 3 |
| FSHN 2303 | Fashion Buying | 3 |
| FSHN 2307 | Fashion Advertising | 3 |
| FSHN 2382 | Cooperative Education - Fashion Merchandising | 3 |
| +++Elective | Humanities/Fine Arts | 3 |
| Semester Total | 15 | |
| Minimum Hours Required | 60 | |
|---|---|---|
+Mathematics Elective - must be selected from the AAS Core Options for Mathematics.
++Technical Elective - must be selected from the following:
| Course | Course Title | Credit Hours |
|---|---|---|
| FSHD 1233 | Fashion Study Tour AND | 2 |
| FSHN 1191 | Special Topics in Fashion Merchandising OR | 1 |
| FSHN 2110 | Fashion Portfolio | (1) |
| FSHN 2301 | Fashion Promotion | 3 |
| FSHN 2372 | Fashion Computer Graphics | 3 |
| MRKG 1371 | Sports Marketing | 3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
+++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.
(Level 1 Certificate)
(Block Scheduling available on El Centro Campus)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
Degree Plan Code: C1.MRKT.VISUAL.20
This certificate program is designed to prepare students for career opportunities as retail merchandise coordinators and visual display associates in a variety of fashion settings.
| Course | Course Title | Credit Hours |
|---|---|---|
| FSHD 1302 | Introduction to Fashion | 3 |
| FSHD 1308 | Fashion Trends | 3 |
| FSHN 1313 | Basic Color Theory and Application | 3 |
| MRKG 1302 | Principles of Retailing | 3 |
| FSHN 2320 | Visual Merchandising | 3 |
| FSHN 2307 | Fashion Advertising | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 2 Certificate)
(Block Scheduling available on El Centro Campus)
- Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
Degree Plan Code: C2.MKTG.WHLS.MANU
The Wholesale and Manufacturing Sales Representative Certificate is designed to prepare students for entry-level sales and customer service positions in apparel, accessories, cosmetics, and home fashions. All of the courses for this certificate are applicable to the Fashion Marketing Associate Degree.
| Course | Course Title | Credit Hours |
|---|---|---|
| FSHD 1302 | Introduction to Fashion | 3 |
| FSHN 2320 | Visual Merchandising | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| FSHN 2303 | Fashion Buying | 3 |
| +Elective | Mathematics Elective | 3 |
| ++Elective | Social/Behavioral Science | 3 |
| ENGL 1301 | Composition 1 | 3 |
| FSHN 1382 | Cooperative Education - Fashion Merchandising | 3 |
| SPCH 1311 | Introduction to Speech Communication OR | 3 |
| SPCH 1315 | Public Speaking OR | (3) |
| SPCH 1321 | Business and Professional Communication | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 33 | |
|---|---|---|
+Mathematics Elective - must be selected from the AAS Core Options for Mathematics.
++Social/Behavioral Science Elective - must be selected from the AAS Core Options for Social/Behavioral Science.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
