2021 - 2022 Catalog
Course Descriptions for MRKG
Course Number: MRKG 1191 (1 Credit Hours) New course added June 22, 2022
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC
Course Description: A study of current technology relating to the modern professional salesperson. This course discusses the principles, practices, and use of technology throughout the sales process including but not limited to the marketing of a solution, various communication methods, and exposure to market segmentation and advertising. Students will learn how to leverage digital marketing techniques to support organizational sales strategies. (1 Lec.)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC
Course Title: Special Topics in Business Marketing and Marketing Management
This is a WECM Course Number.Course Description: A study of current technology relating to the modern professional salesperson. This course discusses the principles, practices, and use of technology throughout the sales process including but not limited to the marketing of a solution, various communication methods, and exposure to market segmentation and advertising. Students will learn how to leverage digital marketing techniques to support organizational sales strategies. (1 Lec.)
Course Number: MRKG 1301 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, ECC, NLC, RLC
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)
Listed by Campus(es): BHC, CVC, ECC, NLC, RLC
Course Title: Customer Relationship Management
This is a WECM Course Number.Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)
Course Number: MRKG 1311 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC
Course Title: Principles Of Marketing
This is a WECM Course Number.Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
ACGM (Lower-Division Academic Course Guide Manual) Courses
WECM (Workforce Education Course Manual) Courses
Designated by the Texas Higher Education Coordinating Board for general academic transfer among community, state, and technical colleges in Texas; and state public four-year colleges and universities as freshman and sophomore general education courses.
WECM (Workforce Education Course Manual) Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.