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2014 - 2015 Catalog
Program: Marketing Careers
Degree Plan: Sales Marketing Associate Certificate

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This degree plan has been updated since it was originally published on June 9, 2014.
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(Level I Certificate)

Brookhaven and Cedar Valley only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.SALES

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
MRKG 1301 Customer Relationship Management 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking OR (3)
POFT 2312 Business Correspondence and Communication (3)
9

SEMESTER II

MRKG 1311 Principles of Marketing 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
9
Minimum Hours Required 18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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