El Centro College - Program - Marketing Careers
El Centro 2015 - 2016 Catalog
Program - Marketing Careers

MARKETING CAREERS - FASHION MARKETING

(Associate of Applied Sciences Degree)

El Centro only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.FSHN.07

This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.

CREDIT HOURS

SEMESTER I

MRKG 1311 Principles of Marketing 3
FSHD 1302 Introduction to Fashion 3
FSHN 1301 Textiles 3
ENGL 1301 Composition I 3
+Elective MATH Elective 3
15

SEMESTER II

MRKG 1302 Principles of Retailing 3
FSHN 1313 Basic Color Theory and Application 3
FSHN 2320 Visual Merchandising 3
PSYC 2301 General Psychology 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking (3)
15

SEMESTER III

MRKG 1301 Customer Relationship Management 3
FSHD 1308 Fashion Trends 3
FSHN 1312 Apparel and Accessories Marketing Operations 3
FSHN 1382 Cooperative Education - Fashion Merchandising 3
++Elective 3
15

SEMESTER IV

MRKG 2333 Principles of Selling 3
FSHN 2303 Fashion Buying 3
FSHN 2307 Fashion Advertising 3
FSHN 2382 Cooperative Education - Fashion Merchandising 3
+++Elective Humanities/Fine Arts 3
15
Minimum Hours Required 60

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

++Electives - must be selected from the following:

FSHD 1233 Fashion Study Tour AND 2
FSHN 1191 Special Topics in Fashion Merchandising OR 1
FSHN 2110 Fashion Portfolio (1)
FSHN 2301 Fashion Promotion 3

+++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

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MARKETING CAREERS--FASHION MARKETING - VISUAL MERCHANDISING ASSISTANT

Gainful Employment Information

(Level I Certificate)

El Centro only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.VISUAL.07

This certificate program is designed to prepare students for career opportunities as retail merchandise coordinators and visual display associates in a variety of fashion settings.

CREDIT HOURS

SEMESTER I

FSHD 1302 Introduction to Fashion 3
FSHD 1308 Fashion Trends 3
FSHN 1313 Basic Color Theory and Application 3
MRKG 1302 Principles of Retailing 3
12

SEMESTER II

FSHN 2301 Fashion Promotion OR 3
FSHN 1312 Apparel and Accessories Marketing Operations (3)
FSHN 2320 Visual Merchandising 3
FSHN 2307 Fashion Advertising 3
9
Minimum Hours Required 21

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS - FASHION MARKETING - WHOLESALE AND MANUFACTURING SALES REPRESENTATIVE

Gainful Employment Information

(Level II Certificate)

El Centro only

ECC-New September 1, 2015

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C2.MKTG.WHLS.MANU

The Wholesale and Manufacturing Sales Representative Certificate is designed to prepare students for entry-level sales and customer service positions in apparel, accessories, cosmetics, and home fashions. All of the courses for this certificate are applicable to the Fashion Marketing Associate Degree.

CREDIT HOURS

SEMESTER I

FSHD 1302 Introduction to Fashion 3
ENGL 1301 Composition I 3
+Elective MATH Elective 3
9

SEMESTER II

FSHN 2320 Visual Merchandising 3
MRKG 1311 Principles of Marketing 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking (3)
9

SEMESTER III

MRKG 1301 Customer Relationship Management 3
FSHN 2303 Fashion Buying 3
PSYC 2301 General Psychology OR 3
SOCI 1301 Introduction to Sociology (3)
9

SEMESTER IV

MRKG 2333 Principles of Selling 3
FSHN 1382 Cooperative Education - Fashion Merchandising 3
6
Minimum Hours Required 33

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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